Sales of PT Ford Motor Indonesia by Third Quarter of 2011
Indonesianow.org, Indonesia Now in Automotive Spot News about Sales of PT Ford Motor Indonesia. PT Ford Motor Indonesia (FMI) posted sales of 12,332 units by the third quarter of this year, growing 165 percent jump in sales of three models supported its flagship car, the Fiesta, Ranger, and Everest.
In September sales of PT. FMI for Ford Fiesta sold 572 units, Ranger units 736, and 139 units of Everest, said Bagus Susanto, the Managing Director of Ford brand holder agent in Indonesia, in Jakarta on Wednesday. He said, the accumulated sales of the Fiesta hatchback model until September 2011 reached 5076 units since its launch in October 2010. While the Ranger and Everest SUV sales respectively reached 5589 units and 1305 units
Bagus also said, to boost Ford Indonesia sales, Ford Motor Company (FMC) as the principal will launch 8 new global models for ASEAN region, including Indonesia until 2016. Next year, the first two global models began to be marketed in Indonesia is the all-new Ranger and all-new Focus. While other models soon followed.The eight products are prepared, he said, completely new, not just a refreshment or a facelift to fill the new segment. The factory plans to produce eight new models of Ford. As an initial stage, the factory will produce all-new Focus next year. “We also will add dealers to expand the market base. Until the end of this year, the number of Ford dealers in Indonesia is expected to reach 40 locations from the previous only 34 places,” he said.
For further Ford Sales in Indonesia, they implemented a strategy of ‘One Ford’ for Indonesia, the intention to bring the experience of Ford’s global product here. For example, the Fiesta, the car sold in Indonesia together with existing products in Europe with similar technology and reliability. And to conduct this strategy, Ford Motor Company, FMC, on June 2010 has realized new investments worth 450 million U.S. dollars to build a new plant with a capacity of 150 thousand units per year in Rayong, Thailand.
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